December 4, 2008

Sony Needs to Advertise Killzone 2

Andrew Weymes (aka MrWeymes) Says: At times it seems Sony doesn't care much for advertising. It would be lovely if everyone was a hardcore gamer, everyone browsed the Internet for multiple reviews on various games, and that everyone engaged in text battles about their console of choice on forums. The truth is that most "gamers" see a commercial, see about 10 seconds of gameplay footage, and quickly run to their local Wal-Mart to pick up said game.

Microsoft’s advertisement campaigns border on harassment at times. Master Chief was around every corner during the Halo 3 launch. He was in commercials (30 times a day), he was on soda labels, and he was on underpants. This ad campaign was clearly directed towards the 12 people that weren't aware of the Halo 3 launch. Sony on the other hand likes to keep their games discreet. They don't want to make too much of a fuss. At least that's how it was until a few months ago.

Sony now advertises their games a little more, but they’re not shoving games down peoples throats, and that's what Sony needs to do. Go ahead, and ask some random "gamers" at your school, or work place what the following games are: Uncharted: Drake's Fortune, Little Big Planet, Folklore, Resistance 1 & 2, Heavenly Sword, and Metal Gear Solid 4. Chances are that the average gamer has never heard of these games due to a lack of advertising. Sony makes gamers sick with how little they advertise Killzone 2. Killzone 2 needs commercials on par with the frequency of Halo 3 and Gears of War at the time of their releases: they need ads on billboards, boxer shorts, soda labels, puppies, etc.

Killzone 2 already has one strike against it, and that's Killzone 1. What is Killzone 1? More casual gamers aren't quite as emphatic about upcoming releases and previous games in a series. Hopefully, Sony can craft such an impressive commercial for Killzone 2 that these same gamers that have never heard of Killzone 1 quickly start paying attention and realize that Killzone 2 is a zone in which you kill people in fantastic looking environments with fantastic looking weapons, characters, and effects; and that they need to play it.

Anyone who’s seen gameplay footage of Killzone 2 would have to be a bitter fanboy to not be impressed with the graphics. Not much can be said about the gameplay at this point, but a sure fact is that the graphics are stellar. Great graphics makes for a great commercial. Hopefully, Sony realizes this and spams television sets, as well as the Internet with Killzone 2 propaganda. It's the smart thing to do. There is no doubt that Sony is involved with some very high quality games, but these games don't always get the respect they deserve from more casual gamers because of the lack of advertising.